ALiAS Breakdown: Daytona Supercross

ALiAS Breakdown: Daytona Supercross

Touting a 70 year running history in one of the greatest motorcycle spectacles on earth, Daytona Beach bike week is an institution. And in fitting form, the Daytona Supercross brings the excitement of the week to a head, inside of the Daytona 500 oval in what is the most unique round on the entire circuit.From Superbike paddocks to it’s outdoor flair, Daytona marks a pivotal point in not only the Supercross season but the racing year on a whole. While the weather plays a huge factor, success at Daytona demonstrates a riders ability to make the switch from Supercross to Outdoo…Outdoor Supercross.  We even spotted ALiAS’ own Justin Bogle on the opposite coast mid-week, getting in laps on the Pro track at Pala Raceway (Pala, Calif) and taking advantage of heavy rains in the West for some much-needed time in the sandy chop that he’d find inside the Daytona Oval.The ALiAS Breakdown is your chance to get in an inside look behind the scenes and inside the minds of your favorite ALiAS athletes. Each and every week our team will be working to bring you all exclusive news, interviews, photos and the inside scoop you won’t find anywhere else. Get closer to the action and inside your sport like never before. 


We could tell you how gnarly it is, but the real way to experience Daytona Supercross is up-close and personal.  ALiAS photographer Ryne Swanberg was hanging on the shutter this week scoring an inside look at the mud, sands, and sheer insanity that is Daytona SX.


The GEICO Honda Pits on fleek.


This is what the final moments look like before raceday practice. Goggles set and focus locked, there is no turning back now. Like the last clicks of a roller coaster towing up a giant drop, there is no turning back…so buckle up and enjoy the ride.


After watching his teammate Justin Bogle bang bars for a hard-fought second in heat 1, RJ Hampshire unleashed a monster holeshot and logged his first victory in his professional Supercross career. (Click here to see RJ’s upset win in the Amateur ranks at Monster Cup 2013) With a four-way battle brewing behind him, Hampshire kept his eye on the prize and carried home a big heat race win for ALiAS and the GEICO Honda team.


As a racer, this is the moment you realize it’s all worth it. The work, the broken bones, sleepless nights…all are small costs for the feeling of five thousand fingers hanging over the barrier to celebrate your first win.


Week in and week out, it’s guys like Eric Groendahl and Brady Keisel that keep the ALiAS dream alive. Battling their way through the LCQ, both missed the main by less than a few seconds and a couple positions. Backed by their own support, working on their own bikes and managing their privateer programs, mad props to the guys who live and breathe the sport of motocross.


Our man Justin Bogle is on a mission. Another week on the podium and another week on the grind for the ALiAS racer. He’s in prime championship position, finding back the inner-animal of all-out aggression in exchange for calculated, consistent movements. Until he finds himself out front he won’t be satisfied, and we look forward to seeing him bring the heat next week in Indianapolis.



Born from a passion for racing and all things motocross, ALiAS strives to set a new standard in mx products through innovation, function, quality, and design. In life, a series of small changes add up to huge differences in outcome. Your gear is the first line of defense and your connection to the outside world. From Daytona Supercross to your local starting gate, ALiAS helps you define your style with a supreme fit that moves with you. Check out for more info and stay tuned @aliasmx.

ALiAS Breakdown: Arlington SX

ALiAS Breakdown: Arlington SX

As the action heads East we proudly introduce the 250 East Supercross lineup: 2013 SX champ Justin Bogle and East Coast rookies RJ Hampshire and Jordon Smith.  Together, they are the perfect blend of experience, tough-as-nails grit and all out speed that will put ALiAS and GEICO Honda on top of the podium in East coast racing.   The ALiAS Breakdown is your chance to get in an inside look behind the scenes and inside the minds of your favorite ALiAS athletes. Each and every week our team will be working to bring you all exclusive news, interviews, photos and the inside scoop you won’t find anywhere else. Get closer to the action and inside your sport like never before. 

BOGLE_2015_ARLINGTON_SX_SWANBERG_33159-X2“The Champ is Here!” our man Justin Boglge rocking some fresh GEICO kits at Arlington SX.


As the 450’s entered their 7th round of racing in the 2015 Monster Energy Supercross series, the 250SX class introduced a new crop of riders: For ALiAS, that means the likes of Bogle, Hampshire and Smith aboard GEICO Hondas in the 250 class. Unfortunately Jordon experienced a crash before the opening round that left him sidelined with an injured hand but looks to rebound and join the action in the weeks ahead, watching on from Arlington on as his teammates carried the torch for ALiAS. Defending Champ Justin Bogle was methodical in his approach to the opening round, taking his time learning the track and picking up speed with each qualifier of the evening. At the 250SX Moto 1 gate drop he struck with lightning quickness; Proving that he’s the man to beat with a big win in his heat. Into the main he carried the same confidence and poise, through the chaotic red-flag restart and had this to say on his 2nd in the main event: “It was a good start to the season, I won’t complain about a 2nd place at the opening round ever. There’s a few little things I gotta clean up…but I know what I need to work on.  Go back home, do a little work with Ryan…My GEICO Honda is incredible this year. I’m really, really happy with my bike. Like I said a few little things I need to clean up but I fully believe I’m capable of winning.” Unfortunately for his teammate RJ Hampshire, the evening wasn’t exactly a cinderalla story but staying true to form, RJ kept his head down and pushed through the pain for his rookie round of East Coast SX. “I started off a little rusty, I had a big get-off [in practice] and I didn’t think I was going to be able to race, actually the crew told me I wouldn’t be able to. But, they worked on me a little bit, I passed the concussion test and it was all up to me then. We fought through it…made it through my rookie debut with a top 10 ended up 7th so we’ll just build from here.” “I feel like I have good speed, I didn’t have too much contact tonight as I did in my first outdoors, just trying to get out there, put my 15 laps in and hit my points and that’s what I did.”



Coming up this week, we get inside the head of GEICO Honda’s RJ Hampshire. Since his breakout win at the 2013 Monster Energy Cup, his debut race in ALiAS Racewear, this beast from Florida has been kept his head down ever since. After dealing with a big crash, the pressure of an go/no go decision and walking away with a 7th place finish amongst the fastest racers in the sport, we’re certain he’ll have a lot to say heading into the Georgia Dome this weekend.
From our ALiAS-supported GEICO Honda team to our youngest, most passionate racers, we are all one team.  Keep us posted on your progress by tagging @aliasmx and #aliasmx on Instagram, Twitter, Facebook and let us know where your ALiAS gear takes you.  Each week we’ll be featuring up and coming athletes that are out living the ALiAS life and taking their abilities to new levels!